"Even if you're on the right track, you'll get run over if you just
sit there."
Will RogersAn effectively targeted communications campaign is the catalyst for firing up sales and fueling growth. The most critical question that needs to be clearly answered is, "What is our core message?"
Capturing the core message is tough. In today's increasingly crowded marketplace, most people are suffering from information overload, and the ability to cut through the clutter is what distinguishes successful companies from all the rest.
To be effective, any communication campaign needs to reach
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the right audience
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at the right time
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with the right message
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through the most effective media
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making the best use of resources
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to produce the desired results
Here are some questions to help you get started:
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What are the core values that drive everyday decisions?
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Who were we five years ago?
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Who do we want to be five years from now?
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Who are our key audiences (employees, partners, stockholders, etc.)?
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What does each of those audiences need to know from us?
“Evelyn Clark brings power to the field of leadership development. As the leader of the communication segment in our 18-month course for healthcare executives, she demonstrates a remarkable ability to impart the elements of excellence underpinning her work. The impact of her training is evident.”
Virginia Oehler, CHF Health Leadership Fellows Coordinator
Community Health Foundation of Western and Central New York
