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“…contains a rich set of examples of how corporate stories and myths create a corporate culture, disseminate values, and create motivation and focus for their organizations.”
Doug Walker, co-founder and former CEO, WRQ

“If you want to become a better leader—and help your direct reports develop their leadership skills—you can’t be without Evelyn Clark’s widely acclaimed book, Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success. Published in India, translated into Chinese and featured in media from Seattle to Mumbai, this book is an invaluable guide for anyone in leadership, from corporate executives to parents of small children. A core resource for management training curricula, Around the Corporate Campfire is a how-to of powerful leadership communication, filled with inspiring examples from top organizations, such as FedEx, Nike and Costco Wholesale.

Like business leaders around the world, you will learn invaluable lessons from this book, such as how to

  • paint a clear vision for everyone in the organization

  • help employees and other stakeholders understand their individual roles in achieving the mission

  • show employees how to succeed in your organization

  • select the right stories to convey your key messages

  • instill memorable messages in people’s hearts and minds

  • navigate change successfully

  • capture and manage the untapped knowledge in employees’ heads

  • build more effective teams that increase performance and sales

  • achieve the results you want

This rich resource also includes a set of valuable templates to get you started!

 

CORPORATE STORYTELLING LIBRARY

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Chip Heath, co-author of Made to Stick, uses stories from Around the Corporate Campfire in his classes at Stanford. He and Evelyn met at AFP’s International Conference, where both were both featured speakers.


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