CORPORATE STORYTELLING:
Discovering Fire for the Second Time
Vol. 7, No. 5, 2007
Publisher: Evelyn Clark
evelyn@corpstory.com http://www.corpstory.com
(c) Clark & Company 2007
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“Storytelling is the most powerful way to put ideas into the world today.”
-- Robert McAfee Brown, Author and former Stanford University professor
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IN THIS ISSUE
1. Metaphors and Pictures as Visioning Tools
2. A Malaysian “Spin” on Storytelling
4. Corporate Storytelling Live
5. Scratch & Dent Sale: Get a Great Deal
1. Metaphors and Pictures as Visioning Tools
In search of a common vision for the future of the region, leaders of Guilford County, North Carolina, held a symposium on the High Point University campus that featured speakers such as Howard Putnam, former CEO of Southwest and Braniff Airlines. Wrapping up the full-day discussion was John Alexander, president and CEO of the Center for Creative Leadership.
Pointing out that the county needs to gain “…a deeper understanding of who we are—as individuals and as a community—and who we want to be,” Alexander affirmed the power of storytelling as a tool for developing a shared vision. Referring to another speaker’s comment about the value of people knowing one another’s stories, Alexander suggested that continual collaboration be focused on listening to one another’s stories to create “metaphors and pictures of what a community’s future can be.”To see how Guilford is gaining ground on their vision, go to: http://www.news-record.com/apps/pbcs.dll/article?AID=/20070520/NEWSREC010201/705200317/1014
2. A Malaysian “Spin” on Storytelling
Aneeta Sundararaj, Kuala Lumpur-based author of How To Tell A Great Story, recently interviewed Evelyn as a lead-in to the Singapore Storytelling Festival and Asian Storytelling Congress, where Evelyn will be presenting several programs during the events, which run August 24- September 9.
The wide-ranging interview is posted on Sundararaj’s web site, which catalogues her ongoing series of discussions with leaders in communication arts from around the world. The list includes self-publishing expert and author Dan Poynter.To read the entire interview with Evelyn, visit: http://www.howtotellagreatstory.com/byot/byot74.html
3. New Ideas from Dead CEOs
New Ideas From Dead CEOs: Lasting Lessons From The Corner Office is more than just an intriguing title; it’s a fascinating collection of tales about the founders of well-known companies, such as Estee Lauder, McDonalds, and Krispy Kreme, particularly “their effect on their industries and how their legacies are relevant to modern management scenarios.” Author Todd Buchholz, economic advisor to former U.S. President George H.W. Bush, says his skill for storytelling helped in that job, and now he’s applied his talent to telling stories about 10 of the 20th century’s most iconic business figures.
What’s his best advice for all of those CEO-wannabes waiting for their dreams to come true? He says the same thing that he tells high school students preparing to make their way into the world…”Find something that you like to do… (and) try to get a job connected with whatever you’re interested in, whether or not it’s the trendy thing of the moment.”To read the entire article about Buchholz’s new book, go to: http://www.forbes.com/managing/2007/05/25/ideas-dead-ceos-lead-manage-cx_sm_0525deadceos.html
4. Corporate Storytelling Live
If you’re in planning a trip to Europe in November, consider scheduling a stop in Salzburg, Austria, where Evelyn will be the featured speaker at the 3rd European Storytelling Congress. The two-day event begins Thursday, November 22, featuring speakers from top companies, and concludes with Evelyn’s master class the afternoon of the 23rd. The class will focus on how top organizations achieve their goals through values-based storytelling.
For the program schedule and registration information, go to: http://www.storytellingkongress.eu/programm.pdf
5. Scratch & Dent Sale: Get a Great Deal
Don’t miss this fleeting chance to get a copy of Around the Corporate Campfire! You can still get one of the few left at half-price: $9.97. Now in its second printing, Evelyn’s book not only tells you how to companies deliberately use stories as a leadership tool, but also how they have increased sales, reduced turnover, captured valuable knowledge, managed change, and mastered other common leadership challenges—all with the help of values-based stories.
The bargain-priced copies are brand new—and a few added features, such as crinkled edges, and in some cases, bent corners. The cover price is $19.95, but you can get your copy on sale now for just $9.97 + $2.95 shipping and handling. If you prefer a book in pristine condition, newly printed books fresh from the printer are ready for shipment at full price. Buy yours now. All major credit cards accepted. Call toll-free: 1-866-818-8079 or go to http://www.aroundthecorporatecampfire.com.----------------------------------------------------------------------------------------
Bring the power of story to your company, or to your organization's next conference or retreat. Book The Corporate Storyteller now. Call 1-866-818-8079.
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